NCBA Takes the Wheel at the Kenya Motor Show
Digital Strategy, Content Creation and Lead Generation
Imagine this: The roar of engines, the gleam of polished chrome, the thrill of the open road. It's the Kenya Motor Show, and NCBA, the undisputed champion of asset finance, was in the driver's seat as the title sponsor!
We're thrilled to have collaborated with NCBA to create a multi-channel digital campaign that will turbocharge brand awareness and engagement during the Motorshow event. Forget dusty brochures and static displays - we're talking immersive experiences, strategic social media buzz, and influencer content that will leave your target audience revved up and ready to hit the gas.
From interactive quizzes to sizzling car spotlights, we created a diverse mix of digital content that grabbed attention and kept your audience engaged. We partnered with key influencers in the automotive and lifestyle space, amplifying our message and reaching wider audiences. Ultimately, our goal was to turn the NCBA Motor Show into a must-not-miss social event for the weekend it was being hosted.
Our Impact by numbers
$179.7K
Economic value
No.3
Twitter trend over the weeknend
181M
potential impressions
22M
potential reach
2.3K
Twitter Space Listners
9K+
tickets sold
66.5K
YouTube Views
2.4K
influencers & contributors
Qeja Fiti, Bei Fiti!
Digital Strategy, Content Creation and Lead Generation
Craving an epic student experience that won't leave you breaking your bank? With shared living experiences that are bound to be memorable for years to come, Qejani is the community you have been searching for. There are three amazing shared-room types for you, shared rooms that rock: Forget bunk beds and questionable stains. Choose your adventure from our superior double rooms (think private balconies and ensuite bathrooms!), classic double rooms, or epic quadruple rooms (perfect for pre-game bonding sessions). Not to forget the affordable digs, and legendary memories: Qejani offers wallet-friendly prices that won't leave you ramen-broke. Translation: more money for epic adventures with your newfound Qejani fam!
Acorn approached us to develop a lead generation campaign that would result in booking for the newly opened Qejani Karen Campus; and increase awareness of the Qejani brand as the coolest squad living space and the newest kid on the block in the student-built living space. Qeja fiti, Bei Fiti!
Our Impact by numbers
24M+
revenues from bookings
39.1K
page shares on social media
1.1M
potential impressions
17.2K
page engagement
804K
potential reach
127K
web visits
13.8K
page views on social media
1.9K
followers over campaign period
CarDuka, Kenya's online car store
Digital Strategy, Content Creation and Lead Generation
CarDuka is a one-stop platform for buying and selling used cars in Kenya. It's a trusted marketplace that empowers users with free car valuations, easy-to-use search filters, and secure payment options. Carduka goes beyond just transactions, offering helpful resources like car buying guides, maintenance tips, and market insights.expand_more It's your go-to source for all things related to used cars in Kenya.
Over the last 6 months, we have worked with Carduka to reinforce its positioning as Kenya's leading car ecosystem whilst increasing its brand visibility and awareness in the market among the targeted audience groups.
Our Impact by numbers
7.4M
potential impressions
65.3K
new users on the website
5.1M
potential reach
44.9K
in engagement
2.4M
event counts on website
38.9K
web clicks from social media
Rent yako, Keja yako!
Lead generation & influencer campaign
Housing is a fundamental right, affordable housing is the most crucial challenge in the modern world. Kenya is not any different with an increasing demand for housing by a growing population. KMRC's key mandate is to provide long-term funds to primary mortgage lenders (Banks, Microfinance Banks & Saccos) to increase the availability and affordability of home loans to Kenyans. By increasing the supply of affordable housing finance, KMRC is
a key lever in the push to increase homeownership in Kenya.
KMRC approached us to develop a lead generation campaign that would result in increased awareness around KMRC-financed home loans; increase awareness of KMRC, as a brand and household name in housing finance; improve financial literacy around home loans aka mortgages and create a lead list of 1,000 people (name, telephone and email)
Our Impact by numbers
$12K
Economic value
No. 1
Twitter trend
7.1M
potential impressions
62K*
YouTube video views
2.8M
potential reach
+7K
Twitter space replays
1.3K
leads generated in 3 weeks
775
influencers & contributors
Community journalism in 2022
Content creation and Social media management
The role of vibrant, viable and dynamic media in helping communities address local challenges as they globalize the local and localize the global best practices cannot be gainsaid. The EAST Festival 2022 therefore aimed to ask how journalism in East Africa can sustain productive public conversations, nurture responsible civic responsibilities and, most importantly, help the citizenry address challenges they face and seize the opportunities they have. We were tasked with planning and managing the hybrid conference spanning 5 days, covering Kenya, Tanzania and Uganda. Broadcasting from Ugands, we put together a professional ‘show ’ to tell media stories from East Africa and to connect the media stakeholders in the region through storytelling and innovation.
Our Impact by numbers
+2.5K
tweets sent over event days
9.9M
potential impressions
1.6M
potential reach
$11.4K
economic value of coverage
Real Estate, the Kenyan way
Digital Strategy, Content Creation & Copywriting
Fusion Estates is the latest real estate company to unveil an investment land property in Kenya. As a subsidiary of Fusion Capital a Kenyan private equity firm, and real estate developer. Fusion Capital has established its credentials and experience for over 16 years as a solid property developer, with an expansive and well-capitalized asset portfolio of up to $200 million which comprises various assets spread across Kenya, Uganda, and Rwanda. In late 2022, Fusion Estates launch its latest project - Alpha Meadows and needed a partner to handle it's lead generation, content creation and digital plan.
Our task was to conceptualise and develop a 3 months digital marketing strategy that would increase sales, website development, and customer traffic to the website & other digital platforms i.e., WhatsApp, Facebook & Instagram.
Our Impact by numbers
953K
Impressions over campaign period
642K
Reach over campaign period
62.1K
Clicks over campaign period
6.1K
Page visits on social media
Double The Traffic, Double The Sweetness
Digital Strategy, Content Creation & Copywriting
Almost everyone loves chocolate, and you probably make up the ‘almost everyone group. For comfort, for a much-needed reward, and as a gift for a loved one – chocolate is a treat for all seasons. Despite it being a treat for all seasons, most consumers are new to the concept of artisanal hand-made chocolate. That is where we came in – to introduce SweetArt, an artisanal chocolate brand to the greater public through social media platforms.
Our task was to conceptualise and develop a marketing strategy that would increase sale and customer traffics to the stocking stores and digital stores i.e., WhatsApp, Facebook & Instagram.
Our Impact by numbers
2X
Doubled Online Store traffic
$8K
Sales attributed to digital marketing
103K
Audience Reach
50%
Increase in fan following across social pages
Where Work Happens.Ke
Influencer campaign
“Hybrid work represented the biggest change to the way we worked in a generation.” Satya Nadella.
We set out to simplify how to use Microsoft Teams on social media with our ‘#MicrosoftTeams’ campaign. We designed a blended influencer campaign that utilised a combination of editorial articles and comical skits by select influencers to enhance talkability and shareability amongst our target audience. During the campaign, we focused on showcasing the best of the app using feature presentations, demos and user-generated content.
We were tasked with creating awareness about the product (Microsoft Teams) to as many potential users as possible and driving authentic organic conversation about Microsoft Teams, what it can do and the experiences of using it. This was in line with the overall goal of the campaign - Inform. Persuade. Differentiate. Remind (DRIP PR formula). This campaign was nominated for the Consumer Campaign of the Year 2021 at the PRSK Awards.
Our Impact by numbers
3.38M
potential reach against 2M
5,927
retweets and shares
No.2
trending topic in Kenya
300
attendees in the social hangout on Microsoft Teams
65%
Teams Activations by new users
45%
No. of Team meetings that increase during and after campaign
Youth Agri Challenge Kenya
Lead Generation campaign
With the revival of the 4-K Clubs, there is an opportunity to provide the perfect environment for pupils to engage in activities within the agricultural value chain holistically. Junior Achievement Kenya (J.A.K), sought to host a Youth Agriculture (Agri) Challenge, which aimed to encourage youth who are members of the J.A. Club to develop innovative transformational solutions that will solve everyday problems and help create positive change within the Agricultural Sector. The Challenge also aimed at building an interest in agriculture among the young students to improve their livelihoods. Beyond the competition, the program ensured that learners had access to knowledge of agriculture. All schools countrywide were invited to own and participate in the roll-out of the 4-K Clubs by tuning in to watch and letting local communities be aware of the event.
Our role was to conceptualise and develop a campaign that was targeted at creating demand generation (sign-ups) and traffic to the registration form for the challenge.
Our Impact by numbers
934K
in potential reach
(against a 420,000 target)
7,084
Clicks on signup forms
(against a target of 3,000)
396
registrations for the competition
i.e., 99% achieved (against a target of 400)
#FutureNiDigital
Influencer driven campaign
#FutureNiDigital is a flagship project by Microsoft, the State Department of Trade and the Stanbic Foundation. It’s a platform that gives the masses interested in learning technical skills, digital skills, soft skills and entrepreneurial skills the opportunity to learn and grow their businesses with these essential skills, free of charge. The platform has a catalogue of over 40 free courses in the said areas for any person interested to leverage to improve their skills and knowledge.
Microsoft approached us to conceptualise and develop a campaign that was targeted to get as many people registered on the platform upon launch.
Our Impact by numbers
5.7M
in potential reach
(against a 3M target)
91.7%
positive sentiment score (against a 90% target)
456
influencers talked about the platform (against a target of 300 influencers)
255%
increase in sign ups on the platform; from 628 to 2,256
Skilling Africa's youth for the future
Lead Generation campaign
The African Development Bank, together with partners – The Rockefeller Foundation, Microsoft and Facebook – launched the Coding for Employment Program. By training youth in a demand-driven Information and Communications Technology (ICT) curriculum and matching graduates directly with ICT employers, this new Program prepares Africa’s youth for tomorrow’s jobs and unleashes the next generation of young digital innovators from the continent.
Microsoft approached us to conceptualise and develop a campaign that was to run in 6 countries; Kenya, Ghana, Ethiopia, Algeria, Morocco and Pakistan across 2 continents over 4 weeks.
429K
57.5K
Our Impact by numbers
34.7M
in potential reach
(against a 3M target)
clicks that led to the digital platform
people completed courses on the online platform during the campaign period
3,504
people signed up on the platform
Kenya's 1st home away from home
Digital Strategy, Content Creation and Lead Generation
Qwetu is the preferred student accommodation in Nairobi offering a safe, clean, and fully furnished living environment that college and university students would love to live in.
Qwetu Student Residences opened its doors in August 2017 with the two flagship properties in operation. In April 2019, the Parklands residence opened with 578 beds and had 10% occupancy at the beginning of the project. The brief was to increase the occupancy to 140% i.e., fill 700 beds across all properties, create demand and create awareness to parents. We used digital content and sponsored campaigns to increase traffic and generate quality leads to Qwetu’s booking site using only social media platforms i.e., increase room occupancy, increase lead generation, and provide a brand experience.
Over the next 16 months, we developed a digital marketing strategy that incorporated marketing strategy, content creation, community management and engagement, creative design, and event management.
Our Impact by numbers
10.5M
impressions
57.2%
increased in room occupancy
110K
clicks to the booking website
24.3%
increase in acquisition from social media
2,000
people on the waiting list
1,170%
in goal conversions
